Last week, me and two of my group members started story pitching to journalists, editors, bloggers and producers across various media outlets. It was our final class project and our goal was to get media coverage (and also a very good grade). We picked an amazing charity that Sara has been involved with before. What makes this charity different from others, is that no one else in the Lower Mainland (that we know of) is doing this.
First of all, pitching to journalist is not easy. You can’t just write a generic email and then blast it off to 1000 people, it’s just not effective. We began with crafting a story which had to be newsworthy and timely. Afterwards, we created a media list of those who we thought would be relevant to write about our cause and then finally, we started pitching.
The actual pitching was the toughest part. We split up our list and researched every journalists, editors, bloggers and producers. We had to find out their contacts, recent works, background info and anything that would help us with our pitch. Yes, we felt a bit like creeps but it’s part of our job. Journalists hate it when you pitch to them and you know nothing about them.
At the end of the day, we got a response from the Cloverdale Reporter and Omni News. Not bad for students. Below is a link to the article that was written about Eversafe Ranch. You can also find the article in The Surrey Leader and The Peace Arch News.
Read the full article here: