News Release Written Together by The PR Team

KPU PR students host enchanting charity event this Thursday

MAR 3 / 2015

Metro Vancouver, B.C. This Thursday promises to be an enchanting evening as Kwantlen Polytechnic University’s (KPU) PR program hosts its annual charity fundraiser, this year in support of Eversafe Ranch Outreach Society.

Each year, the university’s public relations students organize a major fundraising event to support a charity of their choosing through funds and raised awareness. On March 5, the 23 proactive individuals behind An Enchanted Night hope to set a PR program record by raising a grand total of $15,000.

“We’re very excited about this year’s event. The students have chosen a very worthy cause, and I’m so proud of what they’re doing,” said Sabrina Del Monte, KPU PR program director. “They’ve accomplished so much in such a short period of time, they should be very proud of themselves.”

To date, the 2015 graduating class has raised over $10,000 through sponsorships, donations and other fundraising initiatives. Funds from Thursday’s event will be used to purchase a used bus to help Eversafe run its afterschool programs.

An Enchanted Night, presented by the Kwantlen Student Association, will feature performances by famed illusionist Lon Mandrake, a silent auction and hors d’oeuvres, and will be held at CBC Studio 700 in Vancouver, from 7-10 p.m. Tickets for the event are $40 each. More information is available here. To donate to the cause, visit

An Enchanted Night
Thursday, March 5, 7-10 p.m.
WHERE: CBC Studio 700, 775 Cambie Street, Vancouver
INFO: Doors open at 6:45 p.m. Tickets are $40 and can be requested here.

About KPU’s PR program
The two-year public relations diploma program carries 60 credits in courses directly related to PR. Students are well trained in media relations, event management, issues management, stakeholder relations, marketing, advertising and corporate communications, among other subjects. More information about the program, offered through the KPU School of Business, is available

About Eversafe Ranch Outreach Society
Every year, Eversafe Ranch Outreach Society helps around 700 families in the Lower Mainland transition from shelters to a home of their own. The charity provides furniture, household items, clothing and toys to families in need. Learn more at

Kwantlen Polytechnic University has been serving the Metro Vancouver region since 1981, and has opened doors to success for more than 250,000 people. Four campuses—Richmond, Surrey, Cloverdale and Langley—offer a comprehensive range of sought-after programs, including business, liberal arts, science, design, health, trades and technology, horticulture, and academic and career advancement. Over 19,000 students annually have a choice from over 124 programs, including bachelor’s degrees, associate degrees, diplomas, certificates citations and apprenticeships. Learn more at


Event media contact:
Roselyn Savady
Publicity Coordinator & PR student

KPU media contact:
Hayley Woodin
Media Specialist, KPU
t: 604.599.2883
c: 604.364.1288

For more KPU news:

Story Pitch Success

by Roselyn Savady


Last week, me and two of my group members started story pitching to journalists, editors, bloggers and producers across various media outlets. It was our final class project and our goal was to get media coverage (and also a very good grade). We picked an amazing charity that Sara has been involved with before. What makes this charity different from others, is that no one else in the Lower Mainland (that we know of) is doing this.

First of all, pitching to journalist is not easy. You can’t just write a generic email and then blast it off to 1000 people, it’s just not effective. We began with crafting a story which had to be newsworthy and timely. Afterwards, we created a media list of those who we thought would be relevant to write about our cause and then finally, we started pitching.

The actual pitching was the toughest part. We split up our list and researched every journalists, editors, bloggers and producers. We had to find out their contacts, recent works, background info and anything that would help us with our pitch. Yes, we felt a bit like creeps but it’s part of our job. Journalists hate it when you pitch to them and you know nothing about them.

At the end of the day, we got a response from the Cloverdale Reporter and Omni News. Not bad for students. Below is a link to the article that was written about Eversafe Ranch. You can also find the article in The Surrey Leader and The Peace Arch News.

JENNIFER LANG / CLOVERDALE REPORTER Judy and Alan Daser say there’s an urgent need for household items for families leaving Surrey shelters to start new lives.

Judy and Alan Daser say there’s an urgent need for household items for families leaving Surrey shelters to start new lives.

Read the full article here:

Charity launches a spring cleaning appeal – Cloverdale Reporter.

Eversafe Ranch: A Charity That Goes Above and Beyond

by Roselyn Savady

Last week, a couple of my classmates and I got some first hand experience of what it is like to help a woman (who ran away from domestic violence) and her child move from a shelter to their own apartment. After she had the courage to leave her abusive husband, the woman and her son were left with absolutely nothing but the clothes on their backs. With her permission, we came along with Judy and Alan Daser (the founders of Eversafe Ranch) to help deliver furniture and to get some real perspective on how challenging life can be after moving out of a shelter.

Eversafe is a great little charity in Cloverdale, run by an amazing group of people with BIG hearts. They provide support to families living in shelters that are transitioning to secondary housing or to a place of their own. They also rescue animals that families can no longer care for. Unfortunately, that has been put on hold for now because they no longer have their ranch to keep them in. However, they still try to help these animals find loving homes.

My classmates and I wanted to do more, so we have started a crowd funding campaign to raise money towards helping Eversafe get a new sign for their non-profit charity thrift store, sending shelter children to summer camps and getting a bus (so they can take them to activities and events). We are also raising awareness through media relations by contacting local newspapers and broadcast stations.

This charity does so many great things that the public is not aware of. Not only do they provide the basic necessities for people who are struggling, they also guide and mentor those that need some extra help with living on their own. Eversafe, families and individuals from shelters deserves much more support from our community.

For more information about Eversafe Ranch and how to help donate and/or volunteer, please visit their websites: or

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